[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.panbex.cz\/prace-v-it-odvetvi\/#Article","mainEntityOfPage":"https:\/\/www.panbex.cz\/prace-v-it-odvetvi\/","headline":"Pr\u00e1ce v IT odv\u011btv\u00ed","name":"Pr\u00e1ce v IT odv\u011btv\u00ed","description":"Pr\u00e1ce s\u00a0po\u010d\u00edta\u010dem u\u017e nen\u00ed zas takovou raritou, jako tomu bylo d\u0159\u00edve, kdy\u017e po\u010d\u00edta\u010de teprve vznikaly. Nyn\u00ed u\u017e je to toti\u017e naprosto norm\u00e1ln\u00ed. Po\u010d\u00edta\u010de u\u017e tu […]","datePublished":"2022-05-12","dateModified":"2023-07-13","author":{"@type":"Person","@id":"https:\/\/www.panbex.cz\/author\/#Person","name":"","url":"https:\/\/www.panbex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c97be8873d84c78e7a3da39294dc9e209ea44cdddcf1d79ac5ad761aa3cfc7f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c97be8873d84c78e7a3da39294dc9e209ea44cdddcf1d79ac5ad761aa3cfc7f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"panbex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.panbex.cz\/wp-content\/uploads\/influencer-g7488211c6_640.jpg","url":"https:\/\/www.panbex.cz\/wp-content\/uploads\/influencer-g7488211c6_640.jpg","height":0,"width":0},"url":"https:\/\/www.panbex.cz\/prace-v-it-odvetvi\/","about":["IT"],"wordCount":452,"articleBody":"Pr\u00e1ce s\u00a0po\u010d\u00edta\u010dem u\u017e nen\u00ed zas takovou raritou, jako tomu bylo d\u0159\u00edve, kdy\u017e po\u010d\u00edta\u010de teprve vznikaly. Nyn\u00ed u\u017e je to toti\u017e naprosto norm\u00e1ln\u00ed. Po\u010d\u00edta\u010de u\u017e tu jsou toti\u017e n\u011bjakou dobu, a tak vzniklo i plno prac\u00ed, kter\u00e9 se na po\u010d\u00edta\u010de soust\u0159ed\u00ed, nebo alespo\u0148 po\u010d\u00edta\u010de ke sv\u00e9mu chodu vyu\u017e\u00edvaj\u00ed a ned\u00e1 se to bez nich zvl\u00e1dnout. Jsou pr\u00e1ce, kter\u00e9 vyu\u017e\u00edvaj\u00ed ke sv\u00e9mu chodu i nap\u0159\u00edklad hlavn\u011b internet a bez n\u011bj by v\u016fbec takov\u00e9 pr\u00e1ce a pozice neexistovaly. Jsou tu i extr\u00e9mn\u00ed zam\u011bstn\u00e1n\u00ed, kter\u00e1 vznikla jen d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm a bez nich by nebyla v\u016fbec, nap\u0159\u00edklad jedn\u00edm z\u00a0nich je zam\u011bstn\u00e1n\u00ed s\u00a0n\u00e1zvem influencer, co\u017e je \u010dlov\u011bk, kter\u00fd vyu\u017e\u00edv\u00e1 ke sv\u00e9 pr\u00e1ci soci\u00e1ln\u00ed s\u00edt\u011b a postuje p\u0159\u00edsp\u011bvky lidem, kte\u0159\u00ed ho sleduj\u00ed. Sd\u00edl\u00ed v\u0161ak hlavn\u011b to, co je n\u011bjak spjato s\u00a0reklamou, to je jeho hlavn\u00ed ob\u017eiva. Funguje to tak, \u017ee si ho najde n\u011bjak\u00e1 ur\u010dit\u00e1 firma. Aby si v\u00e1s ale firma na\u0161la, mus\u00edte m\u00edt logicky hodn\u011b sleduj\u00edc\u00edch na n\u011bjak\u00e9 platform\u011b. Jedin\u011b tak v\u00e1s firma oslov\u00ed, proto\u017ee pro\u010d by tak\u00e9 oslovovala \u010dlov\u011bka, kter\u00fd nem\u00e1 \u017e\u00e1dn\u00fd dosah a je to naprosto norm\u00e1ln\u00ed \u010dlov\u011bk jako ka\u017ed\u00fd jin\u00fd. Ale lid\u00e9, kte\u0159\u00ed maj\u00ed n\u011bkolik tis\u00edc sleduj\u00edc\u00edch jsou to prav\u00e9 pro tyto firmy. Pokud firma vid\u00ed, \u017ee maj\u00ed dost sleduj\u00edc\u00edch, vyu\u017eij\u00ed tohoto \u010dlov\u011bka k\u00a0reklam\u011b. Reklama prob\u00edh\u00e1 takovou formou, \u017ee influencer dostane produkt, kter\u00fd je p\u0159\u00edmo od firmy a mus\u00ed ho sv\u00fdm sleduj\u00edc\u00edcm p\u0159edstavit a propagovat, vysloven\u011b \u0159\u00edct, \u017ee je od dan\u00e9 firmy a a\u0165 si ho koup\u00ed. Bu\u010f toto b\u00fdv\u00e1 za pen\u00edze, kdy za ur\u010dit\u00fd po\u010det p\u0159\u00edsp\u011bvk\u016f dostane influencer ur\u010dit\u00fd obnos pen\u011bz, nebo to b\u00fdv\u00e1 za bal\u00ed\u010dek produkt\u016f, kter\u00fd si pak m\u016f\u017ee dan\u00e1 osoba nechat. \u0158\u00edk\u00e1 se tomu spolupr\u00e1ce. Nyn\u00ed u\u017e mus\u00ed b\u00fdt ka\u017ed\u00e1 reklama ozna\u010dena jako reklama, proto\u017ee se d\u0159\u00edve st\u00e1valo, \u017ee influence\u0159i propagovali produkt a \u0159\u00edkali o n\u011bm, jak je super a lhali do o\u010d\u00ed lidem, \u017ee za to nejsou placeni a \u017ee produkt opravdu pou\u017e\u00edvaj\u00ed. Pak se v\u0161ak zjistilo, \u017ee to je reklama a \u017ee produkt ani dobr\u00fd nen\u00ed a \u0159ekli to jen proto, \u017ee za to dostali zaplaceno. Z\u00a0tohoto d\u016fvodu ka\u017ed\u00e1 reklama mus\u00ed b\u00fdt ozna\u010dena jako reklama.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pr\u00e1ce v IT odv\u011btv\u00ed","item":"https:\/\/www.panbex.cz\/prace-v-it-odvetvi\/#breadcrumbitem"}]}]